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What is Local SEO and why is it important

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If you own a local business that seeks to attract customers from the local area, you’ll want to appear on searches for your type of business “near me” – local SEO lets you do just that. 

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What Is Local SEO

Local SEO is an offshoot of search engine optimization. Many overlook Local SEO, but it’s one of the most critical aspects of a search engine marketing strategy. Its primary objective is to help websites rank higher in local searches and obtain more traffic.

Local SEO is a sub-specialty within the field of SEO that focuses on improving organic search rankings for content aimed at searches in a particular geographic market or group of markets.

Merely a variation of your run-of-the-mill SEO and is aimed at making sure your business gets found on search engines like Google and Bing, by people searching for it in their locality. But exactly what is Google local SEO, and why is it so important to businesses?

71% of all local searches for small businesses are unbranded. That means they’ll be using terms such as “lawyer near me” or “plumber near me.” Google’s Local Pack is where all of the action happens when it comes to local SEO. This is the small map that appears at the top of local searches that highlight local businesses relevant to the search query. 

To get featured in the local pack, you’ll need to register your company with Google My Business. From here, you’ll be able to create a profile that’ll help put you in the right position to get plenty of local business clicks. 

What Are the Benefits Of Local SEO Marketing?

As previously mentioned, most local searches are unbranded, which means that there’s a lot of scope for your business to attract attention from these local searches. 

Local SEO helps your business stand out from the crowd. Even if you don’t have a website, you can still harness the power of local SEO to drive footfall to your business. 

Because the searches that you’ll rank for will be directly relevant to your business, you’ll also be guaranteed to have a high conversion rate. 

Getting Your Website Ahead In the Local Rankings

To get your business’ website ahead in the local search rankings, you need to know the answer to the question “what is local SEO?”. Use tools such as Google My Business to help improve your ranking position and appear in Google’s Local Pack. 

Why is it important?

Aside from allowing you to gain a bigger return on investment, it can help you penetrate your local market better.
Local SEO is extremely important, especially if you have a business with a brick-and-mortar store or one that provides a service in a certain service area.

It helps drive traffic to your physical location by making your business information visible to searchers in your local area (which oftentimes tend to be more qualified).

According to a study done by Forbes, 95% of smartphone users have used their device to perform mobile searches for local businesses. Out of which 61% called the business and 59% visited.

Who benefits from Local SEO?

Local SEO is ideal for smaller businesses or for those who cover a given area. It can also be used to promote events, tourist destinations and services like wedding venues, golf courses and even pop-up shops and art installations.

But don’t make the mistake of thinking that local SEO is only relevant for smaller businesses. It also has implications for big multinationals and companies with multiple locations in different countries. Large companies need to consider SEO on an international scale, a national level and at a local level. 

All three approaches require a different set of tactics and localization.  It takes time to do it right, but it’s worth it. The results speak for themselves.

In fact, even drop shipping businesses and internet-based service companies with no address can still use local SEO.  An example of this would be an online retailer that optimizes pages and subsections for the different delivery areas.  Another example is creating blog posts that cover local topics and events that are relevant to local areas.   They can upsell their products from there.

Local SEO can also help big businesses with outlets across the country.  Then it is ideal for small mom and pop stores and specialist hobby shops that cater to specific audiences. Local SEO has the interesting side effect of leveling the playing field. For small businesses, this is huge. They can now take on massive multinational companies with substantial marketing budgets – and win!

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