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Signs That it is Time to Redesign Your Website

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Eight Signs It’s Time to Redesign Your Website

Signs That it is Time to Redesign Your Website-Website redesign resolution often percolate for months, if not years, before action is taken and the team suggests for a do-over. Prior to taking the plunge, there tends to be a lot of low-grade discontent that gains energy, as more and more discussions focus all the ways that performance would run polished, marketing would work better, or all of the tasks that could be offloaded to the website if only navigation was straightforward or the site was up to date. 

Eight Signs It's Time to Redesign Your Website

During my many years in the web design and digital strategy world, I’ve witnessed lots of discontent over existing websites. Here are eight indicators that it is truly time to take action.

THE SEO

If you want to rank your website on Google, you need to think about SEO optimization. In that way, your site will be popular or seen in public and many people will see it. If you did not consider this until now and optimize your site, this is the right time. Some of the things SEO includes are title tags on every heading, meta description, keywords, URL links, text attributes for images. 

Your user interface (UI) is dated or dull.

Expectations are high and patience is low in the current world of online engagements. Once web users get accustomed to well-designed, aesthetically pleasing sites, they have little patience for an outdated design elements. The experience of your visitors needs to be your top priority. Colors, typography, images, and layout need to align with your brand, make sense to users, and present a balanced, uncluttered flow of information. When this not the case, it takes a toll on your business. 

Your user experience (UX) is sub-par.

More so than ever before, web experiences that are difficult to navigate can cut visits short, drive away customers, and reflect poorly on your overall brand. Don’t underestimate the degree to which a frustrating web experience can turn off or even enrage users. At the same time, a web experience that is built upon an understanding of pain points in order to create an engaging, streamlined and uncomplicated experience is a true delight that can significantly boost many aspects of your marketing objectives. 

Your content is outdated.

Ensuring that website content is up-to-date may sound like an obvious objective, but too often, web content lags behind the latest initiatives. When that’s the case, the impact can start to snowball. Quickly, it’s not just the content that’s out of date, but the branding, the messaging, and the overall tone might all fall out of alignment. That translates into diminished SEO and a general degradation of your brand. While a redesign is often the best approach to getting an organization’s entire digital presence in sync with the current  vision, migrating to the most up-to-date CMS ensures a framework for easily updating content moving forward.

Your website uses Flash or other outdated technologies.

Once the dominant software platform for production of animations and embedded web browser video players, Flash has long since fallen from favor. In 2016 Adobe announced that at the end of 2021, it would be ending support for support for Flash. If your website uses Flash, or other outdated technologies, that’s a good sign that you can benefit from a redesign and migration to solutions that will serve your objectives. 

If you think that the design of the website is not important, you are wrong. That is the first thing people will pay attention to. No one will look further on your website, read content, and see what are you offering if the design of the website is old and outdated. More precisely, they will think you are not trustworthy, and they will think your products are old and less quality

You do not want to share your website URL

There could be no clearer sign that you should immediately start to redesign your website than feeling embarrassed to share it with others. As technology develops, websites become the representation and the true face of every company. If you do not have a properly design website, you can not sell your products and services you offer.

Logically, no one will buy it! Having this in mind, you can conclude how important modern website design is important. If it represents your company, it represents you too as well. If you are not proud of your website, you should start changing that. When people see a well-designed website, they immediately think that you are a credible and reliable company. In that way, you will increase your popularity.

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