Reasons you need a Digital Marketing Strategy in 2021

Share this post:

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Why need a digital marketing strategy?  Marketing strategy is a very essential tool for businesses and companies to flourish in providing their best products and services to the customer. Hence, businesses without concise plans will be useless to function as it may run to loss.

Reasons you need a Digital Marketing Strategy in 2021

What is digital marketing?

Digital Marketing Strategy, specifically, refers to Achieving marketing objectives through applying digital technologies and media. It is using technology and digital tools to achieve marketing objectives. It Specifically, uses things like search engine optimization (SEO) and Google Ads to get more conversions and increase revenue

Digital marketing strategies rely on technologies and media to get a business’s name out there: Digital technologies and media include:

13 Reasons for a Digital Marketing Strategy

If you are a beginner or want to set up your own company, here are the thirteen excellent reasons you need a marketing strategy for 2021.  


The major justification for picking digital marketing is on the grounds that it is very cost-worthy and effective. Not at all like conventional media advertising where it might cost you lakhs to run a print or TV advertisement. Hence Digital Marketing Strategy is very economical.


In the event that you pick a decent digital marketing organization, they can devise email, effective content, and social media advertising for your image at an exceptionally low cost. This can help you in advancing your advertising spending plan and present to you a decent return on investment.

For Direction

I find that companies without a Digital Marketing Strategy don’t have a clear strategic goal and even companies that have digital strategy. And it makes them clueless in terms of goals and digital customer achievement maintaining deeper relationships with existing ones.


And if you don’t have goals with SMART digital marketing objectives planning, business lacks resources like analytical instruments to reach their digital customer you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.


What does UX have to do with Digital Marketing Strategy? More than you might think. Google Search now factors so-called “UX signals” into its rankings.

Therefore, improving your UX will not only improve your organic ranking but make it easier for your customers to navigate your site and convert.


There are a few businesses that have been traditionally delayed to adjust and adapt to advanced advertising through Digital Marketing Strategy. With such countless customary deals channels being disrupted for this present year and lingering vulnerability for the future, this can mean large freedoms and opportunities for those willing to adjust.

Organizations that neglect to move into social advertising, content promoting, SEO and influencer-led campaigns could be left with great loss.

There are still some traditional industries that cannot or are slow at adopting digital marketing and its strategy. And they are experiencing some serious challenges.

You’re not optimizing

Marketing strategy helps in optimization. Every company with a website will have analytics. But many senior managers don’t create the time to ensure that their teams make or have the time to review and act on them. it assists the company uses resources such as websites, social media marketing, email.

Every business has a website but lacks to use its analytics; management cannot ensure that their team makes time to review, analyze, and make firm decisions. If the company has a strategy, it enables the company or its management to use resources such as websites, and . The company can continue to progress and make improvements to critical aspects of digital marketing.

To know your Online Audience

Customer demand for online services may be underestimated if you haven”t researched this. Perhaps, more importantly, you won’t understand your online marketplace. The dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications.


All our marketing training will support you and your team to build a winning marketing strategy to reach, convert and retain more customers and accelerate your ROI from digital marketing. Sound good? Take your next steps to a winning strategy by getting started today.

Greater Revenue

  • It is certain that our revenue will improve once you engage with digital marketing.
  • Customers who have developed trust for your your business will spread the word to their friends.
  • This allows you to drive more qualified traffic to your sites and accounts. Hence, the more people visit your site equals your chances of making a sale.
  • Digital marketing has proven to be a much more cost-effective strategy than traditional advertising.

Existing and start-up competitors will gain market share

If you’re not devoting enough resources to digital marketing, or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch. oops!


Brands totally need to utilize al their available social media channels in building a solid customer commitment. You need to continue to post significant content and start a discussion with planned leads. by doing these, you attract buyers.

You can consider digital marketing as a two-way communication measure that assists with building up a decent connection with the clients. With the assistance of digital marketing, companies can address the issues of their clients and can likewise become more acquainted with about their preferences.

By understanding clients’ requirements companies can plan products and services that will best fill their need.

Regardless of the size of your business, you want as many people as possible to know about your company. The internet has billions of impressionable users. With social media and smartphone usage at an all-time high, using digital marketing tools helps you make valuable impressions at a high capacity.

You can run digital advertisements across platforms (phones, desktops, tablets, etc.). Platforms, like Facebook, give you access to a wide range of demographics and age groups. Simply put, digital marketing provides marketers with an unprecedented level of reach. It lets them connect with customers that are outside of their geographic region.

Email marketing

Campaign Monitor reported a 20% increase in email open rates in 2020. When budgets are tight, shifting focus to email marketing is a smart move. Creating a blog subscriber welcome series can deliver your most popular content automatically over a series of weeks and helping to establish your company as a thought leader.

In times of economic uncertainty, digital marketing budgets are often one of the first to be cut. The knock-on effect of advertisers minimizing their campaign budget, means even the most steadfast companies such as Google have been affected.

While your competitors are busy tightening their belts, their customers are staying home and logging-on. That’s why now is actually the perfect time to nail your digital marketing strategy and if you have the means to, increase your ad spend. Making small changes can have big results. This ‘opportunity’ brings us nicely to our first reason for ‘why you need a digital marketing strategy in 2021’.

Google my business

The demand for local search is significant, in fact over a billion users rely on google maps every single month. With domestic borders still closed across the country, people are relying on shopping local more than ever. If you haven’t claimed your Google business listing then this will be a sure-fire way to increase your digital marketing presence quickly and cheaply.


You can utilize your Digital Marketing Strategies to react to current industry patterns. Making significant blogs and articles dependent on well known patterns or by participating in discussions can answer the worries of your target audiences.

OPPORTUNITIES 1 » e-Porte » Web Designers in Lagos and the best website designers in Nigeria

This will built loyalty for your brand and build up your image as the main digital organization. Digital Marketing can work route quicker than you can ever imagine. A decent digital marketing organization can help you contact your crowd in seconds with the assistance of appropriate showcasing or by distributing quality rich content in very less span of time.

Social media marketing

Social media marketing remains a powerful weapon in the digital world. Social media usage continues to climb both in terms of the number of new app downloads and the time people are spending on the platforms.

It is never too late to adapt or adopt a hyper-effective and engaging social strategy. This can include organic posts and social commerce. With the adaption of platforms like Instagram and Facebook pushing shoppable posts and shop tabs on the apps, it represents an important new sales channel. With 60% of Instagram users saying they find new products on Instagram.

In this technological era, no one does not use social media app. It continues to grow both in terms of the number of hours people spend on social media and new application downloads. Adapting social media as a marketing channel is never too late, and it is a hyper-effective and engaging strategy.

One can start or continue to build a career in a marketing area that will significantly benefit in the future. You may not see the result now but see what and how you have invested and executed the plans.

Let us know if this was helpful to you. you can as well subscribe to our weekly newsletter.

2 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Recent:

Subscribe To Our Weekly Newsletter

Join over 70,ooo others in the e-Porte mailing list to get access to exclusive content.

Related Posts

Digital Marketing

What is Local SEO and why is it important

If you own a local business that seeks to attract customers from the local area, you’ll want to appear on searches for your type of

Digital Marketing

Signs That it is Time to Redesign Your Website

Eight Signs It’s Time to Redesign Your Website Signs That it is Time to Redesign Your Website-Website redesign resolution often percolate for months, if not

Inbound Marketing - what you should know

Inbound Marketing – what you should know

What Is Inbound Marketing? Inbound marketing is generally refers to a business methodology that attracts customers by utilizing various marketing elements like social media marketing.