Do you know the difference between brand and brand identity? Did you even know that those two terms are actually not interchangeable and have completely different definitions?
If not, that’s okay. In fact, you are in the majority. Many people often confuse brand and brand identity and use them interchangeably. If you’re doing the same, your business might be suffering as a result of that.
What is Brand Identity
Brand identity is what the customer sees. Your brand identity is made up of all of the visual elements of a brand. This includes your logo, color scheme, typography, and more.
Why Brand Identity Is Important
So what makes brand identity so important? As we’ve just mentioned, brand identity is how others see you. This means that your brand identity is often your first impression on new customers.
Since brand identity includes your logo, your logo can be thought of as the face of your business. This is what greets these new customers as they develop an opinion of your business, or in other words, your brand.
Also, much like how people change over time, so do the thoughts a consumer has on your brand. Maintaining a consistent brand identity over time will help build trust with consumers.
This is because you’ve built that “face” in their minds and have maintained that image over time. Also, one of the best benefits of branding is that by creating an identity for your brand, you are giving it purpose.
Your brand identity will help show consumers what you stand for as a business. This can be critical in determining why a consumer would choose to do business with you instead of one of your competitors.
By selling a great product, you are bound to attract customers. But once these people purchase your product and become customers, how do they become repeat customers, or better yet, advocates for your business?
We’re sure you’ve already guessed it but the answer is with a great brand identity. A great brand identity can provide a consumer with a sense of belonging. This is what will keep them coming back to your business and referring it to others.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially it is a collection of visual elements that makes your business unique and different from other businesses.
Brand identity is different from a brand, brand image, and branding. Yet, many people mistakenly use those terms interchangeably Brand identity is the special sauce that sets you apart from your competitors and other businesses. Brand identity consists of various visual elements, including:
- logo or wordmark
- different logo variations
- key brand colors and color palette
- typographic treatments
- a consistent style for images and content
- library of graphical elements
- brand style guide
- your visual identity on social media
Large, successful companies pay careful attention to their brand identity. In fact, many larger companies have corporate communications departments that focus on building brand identity, maintaining it, and evolving the brand identity and brand image to ensure that corporate identity facilitates the corporate business objectives.
Small businesses don’t have corporate communication departments or teams. But, they must still build a strong brand identity for their business. The terms “brand” and logo” are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand.
In fact, creating a logo is just one small step toward developing a strong brand identity. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
If you’re working to develop your first brand identity for a client, or you’re doing this for your own business, it’s important to first understand what a brand is and what it takes to create one. Unfortunately, it’s not as easy as giving the business a name and plastering it on everything
What’s The Difference Between Brand And Brand Identity?
People often use the term brand to describe products. You’ve probably done this yourself. You may have asked a friend, “Hey, what brand of cologne is that?”
In these instances, you’re not actually talking about the brand, you’re talking about a product that is sold by a brand. A brand is how people perceive your company. A good example of this is daisron Decorations.
When people think of affordable and reliable decoration services, the first thing most people think of is Daisron Decorations. Daisron Decoration’s brand is affordable and reliable decoration services.
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