Digital Marketing-7 most important Types and Everything to Know

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Does Digital marketing give a bit of an headache? Have you been pondering about promoting and selling your products and services by leveraging online marketing tactics such as social media marketing, PPC advertising, and email marketing? Have you been wondering of how to get profitable results via digital marketing? Here is a guide that will lead you through a successful and profitable marketing.

Digital Marketing-7 most important Types and Everything to Know

What Is Digital Marketing?

Digital Marketing is one of the best forms of marketing that utilizes online marketing schemes to promote or sell goods and services online. And by marketing, we are referring to the set of activities used to develop, communicate, and deliver value to your customers.

Benefits of Digital Marketing


It is fast and Convert new buyers

Social sharing and Interactive

Creates Engagement and it is Inexpensive

Shorten the buyer’s journey and it is Targeted


Benefits of Digital Marketing


When people don’t get to know your business exists, you have no hope of getting any customers. Digital marketing can have an excellent impact on brand awareness.

Most forms of marketing will ensure that people become more aware and attached with your brand. Brand awareness works like a chain reaction, it ranges from increasing website traffic, and eventually, revenue.

Creates Engagement and it is Inexpensive

Engagement is another critical aspect of the benefits that come with digital marketing. The effects can range from a rapid increase in sales, driving up conversions, and boosting your SEO.  Engagement is one of the metrics Google uses to decide your ranking on SERPs.

Also, it is inexpensive. The higher your rank, the more organic traffic you’ll receive, which ultimately results in a better revenue.

It is Fast and Convert New Buyers

Digital marketing aims to build a great relationship with potential customers. One of the ways this is done is through email marketing. Emails that are collected during the buying process are put on a promotional list. Then offers, blog notifications, and newsletters are dispatched to them.

Often, emails sent also have a call-to-action to pursue customers to purchase more products or services. Ideally, the effect will be a boost in customer loyalty, bringing about repetitive customers, and if fortunate, a fan base.

Social Sharing and Interactive

Good digital marketing encourages and fosters social sharing by utilizing people’s tendencies to share things that are either helpful, interesting, or entertaining. Sharing helps you to gain exposure with a broader audience of like-minded people. It also generates new opportunities and gives your traffic flow a little boost.

Shorten the Buyer’s Journey and Targeted

Your users’ journey should never be to complicated or involve too many steps. The likelihood of the user bailing out starts to increase dramatically, the longer the process is. Digital marketing is an essential part of simplifying the buyers’ journey. At first, you aim at identifying the solution that you have to offer.

Secondly, you’ll have to research to identify a target audience, their problem, needs they have as well as wants. After that, you present your solution to your target markets’ problem by showing them valuable content, advertisements, and implementing call-to-action (CTA).

The CTA functions as a bypass of all steps in the middle, such as typing in a webshops link, finding the right article, etc.

7 Types Of Digital Marketing

  • Website
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Pay Per Click, or PPC advertising
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing


The first thing you will find an amazing website.


One that shows their product, what makes it unique, and even includes some customer testimonials.

For you to be successful at digital marketing, you must have a very effective website design. Your website is the centerpiece of all of your marketing.

Search Engine Optimization

Search Engine Optimization

Once your website is set up, the next logical step is to put your investment in search engine optimization, which is referred to as SEO. You will have to make sure people can find your website. SEO aims at escalating web traffic and your websites’ ranking position on major search engines example Google.

Based on research, Kitu is ranking for over 1,800 keywords and generating over 40,000 visitors, for free, from Google. For example, they rank for #1 for the keyword “super coffee” in Google. This one keyword gets searched over 27,000 times per month in the US.

Search Engine Optimization

Also, because they have optimized their website correctly for this search term, they show up first on Google’s organic search results. This simply means they are getting millions of free traffic from Google. SEO is the process of improving and optimizing your website to rank higher in search engine results.

Content Marketing

Content marketing centers on good creation and distribution of content, both online and offline. It will help you build a relationship with customers. Because, when done right, it provides a lot of value.

content mar 1b » e-Porte » Web Designers in Lagos and the best website designers in Nigeria

Content marketing is all about creating value. You basically want to provide free details that guides people closer to buying your products. For online delivery, content can include videos, blogs, podcasts, articles, social media posts, e-books, whitepapers, and more. Furthermore, content marketing is an outstanding method used to generate leads.

PPC Advertising

Content marketing and SEO are all effective, but take a lot of time to work. So in a a bid to speed things up, you might throw in some PPC advertising. PPC advertising is a fast way to drive traffic to your website, except that driving traffic comes at a cost. It works by paying a fee for each time somebody clicks on the advertorial.

Hence, the silver lining of this kind of advertising is that you only pay when your ad is successful. Once your content is valuable, and your sales process streamlined, PPC can necessarily pay for itself. PPC, which stands for pay per click, refers to paying for every click on your digital advertisements. These types of ads are most commonly used on search engines.

Moreover, the return on investment ROI of PPC ads is rapid in comparison with SEO. You don’t have to wait for months to build traffic; instead, your advertising can be making an impact right away.

Social Media Marketing

Social media marketing is a great way to build brand awareness and confidence while directly interacting with your target audience. It is a powerful tool, not only to increase customer engagement but also to generate a considerable amount of web traffic.

Social Media Marketing

It basically consists of consistently creating and publishing small pieces of content . The content should enlighten, inform, inspire, or entertain your audience. And in order for it to work, you need to make sure it reaches your audience.

Social media marketing It is essential to use more than one social media platform. Moreover, this doesn’t mean that you should use all the social media platforms (even if it seems tempting and favorable).

What to Consider when Choosing a Social Media Platform for Digital Marketing

  • Type of Audience you are reaching out to
  • Types of Characteristics the Platform has
  • Target Audience is the Most Active

Email Marketing

Email marketing utilizes emails to build ongoing relationships with customers and to initiate conversions through attractive and enticing offers. With all of these digital marketing activities in motion, you’ll likely start generating traffic to your website in no time.

This kind of marketing often goes hand in hand with a lead generation strategy. It works best to collect visitors’ data in exchange for a free guide or book; this way, you build a valuable email list. The emails obtained can then be used as part of your outreach strategy and for marketing campaigns.

Affiliate Marketing

Affiliate marketing is a subtype of digital marketing that involves building partnerships with affiliates. Affiliates are individual or collective entities that develop, evaluate and publicize your products or services. The effectiveness of affiliate marketing comes from the ability to tap into other websites’ audiences.

It works by providing an affiliate with a specific link, which will then be boosted through a review or under an Instagram post, for example.  When anyone clicks on the link and makes a purchase, the affiliate takes a percentage of the price as commission. This alone is enticing.


Digital marketing is not something that should be ignored if you want to take your organization to a success. The time to take advantage of it is now! If you know very little about it, contact us. Nevertheless, whatever you do don’t let your competitors pass you by.

Hence, if you want to ask for help in any of the digital marketing strategies we have mentioned above, please don’t hesitate to contact us today!

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