Simple is Best
Professional designers know this, and it’s a great piece of advice. Keep things simple when it comes to logo design. It’s easy to go overboard and include a rainbow of colors and multiple icons each with a hidden meaning that represents something, or just because they’re pretty. But simplicity makes a good logo design one that’s memorable, easy to understand, and beautiful.
Since a logo is supposed to be a tool of communication, it should be kept as simple as you can. Design it in such a way that people can get the message at first glance instantly. This is the reason that most of global companies have simple logo design.
Every expert logo designer and any graphic designer will lend you this advice. They all lay extra emphasis on creating a simple logo design by there graphic design services. Some of the smartest businesses these days are those with the simplest solution to a solving a problem, and this philosophy carries through to the branding.
When we speak of a simple logo, it implies that there should be the use of one or two colors, fonts and other elements. The viewers should get the message at first glance of the logo. But if there are too many confusing colors and fonts or a complex shape of the logo, then it will send a mixed signal to the viewers.
Take for example the Nike logo. It is a simple swoosh logo. The Pepsi logo is made of two colors only. The Samsung logo has one color. Apple logo has an application as a symbol of its business. The simplicity of design is not restricted to logos only. Your all the graphic design products such as brochure design etc. should also be simple, neat, and clean.
Design for the long term.
A logo should be designed with longevity and future use in mind. It should be created as a vector file for scalability, be legible even at a very small size, and use Pantone colors for consistency.”
Learn Color Psychology
Firstly, it’s essential to know who your competitors are. That way you can gauge what colors and typefaces are currently being used. Your use of color will play a massive part in the design of your logo. It will set the mood, and depending on your chosen colors, it will portray a message to the audience.
Color is one of the most identifiable components of a visual identity, so if no competitors are using a specific color that’s relevant to your brand, it’s a color you can own as a business, which immediately allows you to stand out from the crowd with little effort. Colors play a crucial role in determining a brand’s message.
Explore the Internet to check out what colors and shades would perfectly complement your logo. Consult your client, colleagues, or friends and don’t forget to make your own judgements to arrive at a color scheme that suits your logo design the most For example, if you use red as the main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic.
If blue is the chief color, it will evoke the feelings of intelligence and togetherness. However, if you are not sure as to what colors would suit your design, it’s always better to carry out a thorough research, based on your client’s company and industry specifics.
Look at some of the essential meanings behind these colors; which ones resonate with your business? What do you think happens when you combine them?
|Black||Strength, power, precision, credible|
|Green||Excitement, hungry, urgent, romantic|
|Blue||Credible, professional, safe, trusted|
|Orange||Creative, fun, energetic, friendly|
|Yellow||Dynamic, youthful, charming, positive|
|Purple||Magical, imaginative, wise, mysterious|
|Brown||Historical, earthly, reliable, stead|
|White||Clean, simple, fresh, easy|
If you combine more than one, you’ll need to make sure your colors work well together and don’t clash, as clashes will turn people off from your logo. To make sure your colors mesh well, use a color wheel that matches complementary colors together for you.
A single-color logo may seem boring, but look at McDonalds’ logo to realize why that’s not the case.
Let It Trigger an Emotion
You’ve made it this far, but now you need to take it to the next level and firmly grab your audience’s attention. One of the best ways to do this is to trigger an emotion from them.
Health companies use positive colors in their logos – usually with lots of green and light blues, as it helps to convey a feeling of well-being and goodness. But when you add positive imagery, you’ll also bring out feelings of joy and delight in your audience.
Strong, positive emotions that help connect you and your audience in the blink of an eye. What emotion do you want to trigger? Love? Power? Security? Excitement?
Don’t Ignore Your Font- Pick Fonts Carefully
Many designers just do not pay attention to the selection of typefaces and chose them randomly. Every type of font has a different “personality,” one that will convey a certain set of feelings to your audience. The fact is that typefaces speak about the personality of a brand.
It’s important to choose a typeface with the personality that best represents your brand, but in order to do that, you need to get inside your ideal customer’s head.
This also goes back to what we spoke about before – about your brand having personality. You have to ask yourself: Which type of font is the most compatible with your brand? Is it a traditional and high-class serif? What about a slab serif, with jagged edges and a more modern feel?
For example, a freelance writer may use a script font that mimics handwriting; it’s a great way to show the audience that you write, and they’ll understand it in the blink of an eye.
For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. This is because the children are the target customers and you want to project your brand as a child-friendly business.
Pick Fonts That Suit Brand Personality
Fonts are key elements to make logos look unique. You can recall many global logos that we remember for their unique use of typefaces. For example, Coca-Cola logo comes to mind instantly due to the classic handwritten font used in the company’s logo design.
This is a custom font that was specially created for the logo. This font gives the logo a personality. Similarly, take FedEx logo as a shining example of fonts making a brand personality. This logo has the use of bold typeface to reflect the company’s courier services brand.
If you cannot make own custom font, you still have many high quality choices of fonts to make. There is a wide range of quality fonts available free on the web. These fonts were once expensive but now you can get them free or at a throwaway prices.
Make it Scalable
“Scalable” means your logo can easily be resized. Another quality of a great logo design is that it is easily scalable. Why is that important? Because your logo is probably going to be used in more places than you think.
Remember that your logo will feature a variety of advertisements., on your business cards, in your email signature, printed on a t-shirt, or even splashed across a massive billboard.
But, your logo also needs to be able to scale down. Maybe you’ll want to print it on merchandise, like a pen or other small items, and you’ll want your logo to still look good despite the resize. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. It should become part of the billboard design.
However, low-quality logos will become unreadable when scaled down; if this happens to you, then you’ll need to redesign it. So, make sure that from the get-go, you can blow your logo up nice and big and shrink it down, without compromising the quality or legibility of the design.
Beginner graphic designers must follow some basics to create logo designs that are unique and memorable. To create a powerful logo design, make sure that you know the brand inside out. The logo should be a simple but unique design, it should be versatile and scalable with perfect use of fonts and colors.
Such a logo must send a brand message clearly to the target customers. The use of fonts and colors must be specific to the brand personality.