A Good website is designed to serve a purpose, usually to solve a problem. For
example, a job board has a purpose where employers can post jobs and job
seekers can find and apply for jobs.
Once applied, there should be a way for candidates and employers to communicate and keep up to date with a job
application. If you build a job board and it only lets you post jobs, that’s
High Quality Imagery
Once you’ve got your site’s general design nailed down, you can move on to
the individual design components.
All the best websites feature images, and whether it’s to showcase products
they’re selling, create a certain mood, or illustrate something else, they need
to be high quality.
Blurry images, or an overreliance on joyless stock images, will make a
website seem amateurish. Instead, you should pick a style and stick to it. Take
a look at the images on Apple’s site.
They are all clear images that reflect the brand, and are targeted towards the users of that specific product.
For example, the MacBook Air’s page features images on a light-colored
background to emphasize that the device is light and transportable.
The Mac Mini, on the other hand, uses darker, moodier images to reinforce that it’s a
powerful device for professionals.
You’ll also want to know the best practices for keeping your website
disability friendly for those with vision impairments, from alt tags to
strong color contrasts.
A website should be easy to use and navigate. When users visit your website,
do they find the information they are looking for, without struggling? Does
your website provide easy navigation to jump from one page to another and go
As more and more people use their mobile phones to access the Internet,
creating a mobile optimized website has become a necessity.
The first step is to check how your existing website appears on mobile. You
can use Google mobile site tester to find this out. If your website cannot
currently be accessed on mobile, you can create a mobile version of your
website for free with the help of web-based mobile website builders.
Accessible to All Users
A user-friendly website should also be accessible to everyone including
blind, disabled or the elderly. These users typically use screen-readers to
access the Internet.
The 508 website accessibility guidelines highlights simple web design
techniques that can be applied to make sure your website can be accessed easily
on-screen readers, making your website available to a larger audience.
Many businesses make the mistake of neglecting usability. Usability is
critical for the success of any website and should never be overlooked. Good
usability can improve the performance of your website and increase your chances
of success. It can also boost sales and revenue for your business.
For your website to successful, it should not only look good but also
provide a seamless user experience for visitors. This is why good usability is
important. It will set your website apart from your competition.
In web design, good website usability is about making it easy for visitors
to find the information they need quickly and easily.
There are many ways to improve the usability of your website. This article
takes a look at 14 essential characteristics of a user-friendly Good Website.
These simple usability recommendations can make your website more appealing for
customers and improve your chances of success online.
Good doesn’t only mean interesting; it also means accurate, fresh and
well-communicated. You do not want to put content on a website that is not
relevant to the users.
You do not want to put car details on a job board. If your website is a job
board, it should have content and tips related to being a good candidate such
as how to create a professional resume and how to behave in an interview.
You do not want to post about cars or sports on a job board. Blogs and
social media updates are great ways to add fresh content, which not only keeps
readers coming back, but is a good SEO strategy as well.
You want to make sure your website is using current trends and technologies.
You do not want to build a website that does not support today’s needs. For
example, responsiveness and fluid web designs are the key requirements for
You do not want to create fixed page layouts for your website that doesn’t support mobile readability.
Straightforward and Effective Navigation
Good navigation is one of the most important aspects of website usability.
browsers and platforms.
It is equally important for the navigation to be clutter-free. Try to limit
the number of menu items as far as possible. A drop-down menu or sub-navigation
may work better on large site with many sections and pages.
Once you’ve established the purpose of your site and your target audience,
you can create a site structure and navigation to make it as easy as possible
for this audience to get around (and fulfil the site’s purpose).
Remember we said that the best websites literally don’t require users to
think? Site structure plays a huge role in reducing the cognitive effort needed
to get from page A to page B.
A good example of a website that gets its navigation spot on is Virgin Atlantic.
As soon as the page loads, you’re greeted with a route selector.
Navigation is your site’s GPS. Take some time to visit your own site, and be
sure key pages like Services or Products are easy to locate. Just as homes are
easier to find with a good map, web content is easier to find with good
navigation. If you don’t have it, your competition likely will.
Your website and its content should be optimized for different devices,
browsers, data speed, search engines, and users. If your website is not
optimized for mobile data users and their download speed, users may leave your
If your website does not support common modern browsers, you may be
missing out on some users. If your website is not optimized for popular
smartphones and their sizes, users may not want to visit your website.
Visible contact information
Web surfers and web patrons have short attention spans, so don’t make your
customers do a virtual excavation for your contact info. A common location for
the “Contact Us” link is in the upper right, or in the main navigation, so
either of these is a good choice.
A clear identity
Pay close attention the next time you’re surfing the Internet. Watch for
sites with logos or titles that are obscure, or a design so cluttered with ads
and banners that the pertinent information gets lost.
So, keep your identity visible. And, be brief and concise with your text. You don’t need a lot of
buzzwords to tell me you clean pools; just cut to the chase and tell me why
you’re the perfect pool cleaner for me.
In today’s social world, shoppers increasingly rely on the feedback of
others, even though they’ve never met them. Testimonials from a client or customer
feel more genuine than sales copy written by the website owner.
Performance and Speed
Does your website load fast enough to show visitors what they are looking
for? Your website can’t be slow when presenting content to its visitors. If
your website takes more than two seconds to load, it is probably too slow.
Well Planned Information Architecture
How information is organized and presented on your website is vital for good
usability. However, it is often neglected. It has become even more important
today as websites offer a wide range of information and resources to attract
their target market.
Plan your website sections and categories carefully and present information in a way that it is easy for users to find. Always think from the perspective of your users. This is particularly important if you offer a lot of content on your company’s website.
Website usability plays a vital role in the success of a website. Good
usability helps to provide a seamless experience for visitors and improves your
chances of success.
It is one of the factors that sets a professionally designed website apart from the rest. Given above are 14 usability
characteristics that every website must display. It can help to make your website a success.